During my contract role at The Atlantic, I was asked to build out new templates for two existing podcast video shows, The David Frum Show and Galaxy Brain, as well as Radio Atlantic, which launched its video counterpart in June 2026.

Our main objective was to establish a cohesive and unified brand system across both shows, which we achieved with consistent use of Atlantic brand elements. While each show has its own individual identity, keeping these overarching Atlantic brand principles in place helped create a vibrant visual ecosystem of sub-brands that all are clearly recognizable as part of the Atlantic podcast suite.

I developed and built template and brand kits for each show in Figma with direction from The Atlantic’s creative director and multiple additional stakeholders from the brand and audience teams. Below are examples of some of the changes we made.